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Journal des marques

Carrera glasses: sunglasses with a story

Céline Roland

18 April 2019

Lunettes Carrera, des lunettes de soleil qui ont une histoire

It was in 1956, in Italy, that the first sports sunglasses under the Carrera brand appeared. Mr. Wilhem, the creator, was inspired by a great motor race in Mexico to introduce his famous brand into the world of sport. And he hit the mark, as within a few years it became world-renowned among top-level athletes and the greatest international sporting competitions.

Carrera sunglasses

Carrera glasses worn But it was only in the 2000s that the brand decided to present itself to the general public, and as we already know, success was guaranteed. Its team of researchers developed high-end glasses resistant to air and wind, preventing fogging on the lenses, and above all a super innovation: adjustable on the nose and on the temples of the frames.

But also by prioritizing the materials used for the lenses: a resistant and flexible plastic material that secured its reputation.

But the Carrera team did not stop there, and in 2010, one of the biggest advertising campaigns was launched worldwide with innovative products: a new generation of Carrera glasses was born, making these glasses a flagship product.

As the number one leader on the global market, people spoke only of the Carrera spirit. Young, colorful, attractive glasses at very competitive prices were brought to market. And it was a huge success. Recently, the group signed contracts with well-known singers to promote its brand in artistic and showbiz circles.

Carrera, more than a Porsche, these glasses are something else ^^!

The famous Porsche Carrera racing car is often associated with the glasses of the same name. How could one not associate two products sharing the same name, completely different yet both bearing prestigious lines? Many people still imagine today that Porsche simply created its own eyewear brand.

Have you seen the latest Carrera? A marvel. It is true that one could easily picture themselves at the wheel of a sporty car, wearing a magnificent pair of glasses of the same name.

Classy, isn't it?

Yes? But enough dreaming — treat yourself to a superb pair of Carrera glasses, they are magnificent and the prices, let's not even go there, very affordable. You'll find them in our store for under €100!

About Céline

Céline Roland

Founder